Bye Bye Quick. It was nice not knowing you.

So I heard on the Ticket - KTCK this morning via Gordon Keith of yuck monkey fame, that Quick (the Dallas Morning News and Belo fame) is going away next week.  I need to state that a) I don't read the newspaper, b) I don't read Quick, c) I read the The Observer, d) I don't watch TV news, e) I listen to NPR, and f) Gordon Keith writes for Quick.  Does that last part matter...not really but I figured I would give him some props.

When Quick was first published it was an attempt to capture the younger readers who have grown up with more interweb influence and are not as willing to get ripped off on a regular basis for a significant amount of paper that we normally wouldn't read anyways.  I use "we" as I fall into this generation, this demographic, and am one of these people.  Hence.  I didn't think it was a good idea then and think that people who did pick it up had a very specific need or were bored and needed something to kill time.  I don't recall ever seeing a single friend of mine carrying in their arm, reading at their desk, or telling me about something they saw in it. 

I think the Morning News, who now has a significant pay-wall on their website, needs to attack change in a much more internet savvy fashion.  The newer generations want to see quality writing, shorter stories, and usable content.  I don't have the solution to this quandary.  I just know that I scan news readers, Google News, engadget, wired, and USA Today when I am in a hotel.

Most local news is crap and doesn't impact me on a regular basis.  The old model as I see it was to push that local news and make it seem interesting because there was little access to anything else besides the 6 'o clock world news.  Times have changed.  My phone gives me more access to anything a 20 page rag or 30 minute newscast could ever provide.

I am rambling a bit but it is unfortunate people will lose their job over this.  I am sure Quick offered some value to someone out there who now has to find another source of whatever they used Quick for.  I am not sorry that Belo still hasn't figured out how to push quality news (and get revenue) to/from me.  Good luck with that.

I am pleased it gave Gordo another source of income and gave more Gordo a larger audience base.  He is pure genius.